The demand for virtual private servers (VPS) is growing at a record pace. Whether you’re a blogger, student, developer, SaaS founder, or digital entrepreneur, understanding the VPS market is key to staying ahead in 2025.
In this updated roundup, we bring you 24 VPS marketing statistics, trends, and facts, which are backed by real data to help you make smarter hosting and business decisions.
VPS Marketing Statistics 2025
Global VPS Market Size & Growth
1. In 2024 the VPS hosting market size was valued at $5.1 billion and is projected to reach $14.1 billion by 2033 with a CAGR of 11.9% from 2025 to 2033.
| Year | Global VPS Revenue | CAGR |
|---|---|---|
| 2023 | $5.4 B – $7.1 B | – |
| 2024 | $5.1 B | 11.9% (forecast 2024-2033) |
| 2025 | $8.3 B | 15%–17.8% (2024-2029) |
| 2030 (forecast) | $19 B | 15% (2023-2030) |
| 2033 (forecast) | $14.1 B | 11.9% (2025-2033) |
At the peak of the digitalization era, webmasters want better scalability, security, and flexibility in hosting solutions. So they now prefer VPS over shared hosting.
VPS provides isolated environments to keep web applications secure from neighbors. In shared hosting, it’s a major drawback.
Now overlooking security concerns can cost you huge, while at each you can find spamming, bot attacks, XSS attacks, etc.
2. VPS hosting accounts for over 25% of the whole web hosting market share, making it one of the fastest-growing segments.
But with a 37.64% market share, shared hosting holds the top position. Dedicated hosting owns 17.98% of the market share. Big businesses use it for data safety and strict compliance regulations.
| Type of Web Hosting | Market Share |
|---|---|
| Shared | 37.64% |
| VPS | 25.38% |
| Dedicated | 17.98% |
How VPS is Being Used in 2025
3. A huge 65% chunk of VPS users use it for website hosting, especially CMS platforms like WordPress. 23% usage is for applications or SaaS hosting, including APIs, CRMs, and analytics dashboards. 12% of VPS users deploy it for proxies, VPNs, and scraping operations.
| Usage | Market Share |
|---|---|
| Website Hosting | 65% |
| SaaS | 23% |
| Proxies & VPN | 12% |
In the AI era, VPS is increasingly being used for AI workloads, such as fine-tuning models or training basic neural networks
VPS User Demographics & Regions
| Region | Global Market Share | Leading Providers | Notable Buying Drivers |
|---|---|---|---|
| North America | 45.01% | GoDaddy, DigitalOcean, Liquid Web | Domain-to-VPS upsells, SaaS startups |
| Europe | ≈30% | Hetzner, OVHcloud, Linode | GDPR compliance, low-cost NVMe plans |
| Asia-Pacific | >40% of demand volume | AWS Lightsail, OVHcloud (SG), Hetzner (SG) | Rapid e-commerce scaling, cloud-first policies |
| Latin America | 5% | Vultr, DigitalOcean | Peso-indexed billing, fintech apps |
| Middle East & Africa | <5% | OVHcloud, Contabo | Local data-residency, price sensitivity |
4. Users from the United States, India, Brazil, Germany, and the UK are top VPS adopters.
5. Most VPS users are young. Almost 55% of VPS users are between the ages of 25-39.
6. Individuality owns huge chunks. 48% of users are individual developers, freelancers, and solopreneurs.
7. Purchase skew male 61% and age 25-45, but the fastest growth comes from female-led micro-brands leveraging managed WordPress VPS bundles.
8. Remote-work entrepreneurs (digital nomads) represent a surging niche; 40 million strong globally, they favor flexible month-to-month KVM instances.
9. Asia-Pacific remains the fastest-expanding region, already accounting for 40% of global VPS demand thanks to e-commerce growth in India, China, and Southeast Asia.
Pricing & Buyer Behaviour
10. VPS users love to test VPS for free before they are committed to a paid plan. 47% of them prefer VPS platforms that offer a free trial.
11. 21% of users avoid signing up if the host requires a credit card upfront. They may have concerns about unwanted charges.
| Plan Class | Typical Specs | Global Average Monthly Price | Cheapest Verified Offer |
|---|---|---|---|
| Entry (1 vCPU / 1 GB RAM / 25 GB SSD) | Basic Blog | $7-$12 | $2 IONOS |
| Developer (2 vCPU / 4 GB RAM / 80 GB NVMe) | Saas MVP | $15–$22 US | €4.35 Hetzner Cloud |
| GPU VPS (1 A100/ 8 vCPU / 32 GB RAM) | AI inference | $0.70–$1.20 per hour | $0.59 Vultr on-demand |
| Managed WordPress VPS (4 vCPU / 8 GB RAM) | Scaling WooCommerce | $35–$55 US (with cPanel) | $29 Hostinger Pro |
12. The average VPS cost ranges between $6 and $12 per vCPU per month.
13. Decision factor ranks: 1) Cost-performance ratio, 2) 24/7 support quality, 3) One-click migrations, 4) Security posture.
14. 35% of users have switched VPS from shared hosting due to performance bottlenecks.
Popular VPS Providers in 2025
15. Surprisingly, with 67% market share, the king of cross-selling, GoDaddy, is the top VPS platform, followed by Digital Ocean (10%), Linode (7%), and Liquid Web (5%).
| Rank | Provider | VPS Market Share | Primary User Segments | Key 2025 Growth Drivers |
|---|---|---|---|---|
| 1 | GoDaddy | 67% | Small-mid websites, entery-level e-commerce | Bundled “cPanel VPS” upsells to 20-million-plus shared-hosting base; aggressive cross-promotion in domain channel |
| 2 | DigitalOcean | 10% | Developers, SaaS start-ups | Simplicity, predictable billing; 2.47 million live VPS sites (Droplets) tracked |
| 3 | Linode (Akamai) | 7% | DevOps Teams, open-sources enthusiasts | Flat pricing, global anycast network, 1.28 million live vps |
| 4 | Liquid Web | 5% | Managed mission-critical WordPress & WooCommerce | Fully managed VPS stack; 1.51 million active sites |
| 5 | Hetzner | 3.4% web-hosting share (majority VPS) | Cost-sensitive, EU-centric workloads | €6 NVMe cloud instances; expanded US & Singapore zones in 2024 |
| 6 | Vultr | 0.25% | Price-driven dev projects, GPU AI testing | 32 data centers, AMD GPU focus after $333 million raise |
| 7 | OVHcloud | 2%+ VPS/Cloud nodes (regional) | European SMEs, compliance-focused users | Transparent fixed pricing, eco-cooling DCs |
| 8 | AWS Lightsail | <1% of AWS infra users adopt Lightsail (est.) | Beginners needing AWS ecosystem bridge | Bundled snapshots/Firewalls; leverages AWS brand reach |
16. DigitalOcean’s predictable flat-rate “Droplets” remain the favored platform for early-stage SaaS; 2.47 million live Droplet sites are now recorded.
Technical Features & Performance
17. 85% of VPS servers are now built of SSD or NVMe storage for faster read/write speeds.
18. IPv6 adoption in VPS has reached 37% globally.
19. 60% developers say VPS is the best option due to lower TTFB (Time to First Byte)
20. 99.95% uptime is now considered a standard requirement by most users.
Performance League Table—Entry Plans < $8
| Provider | Overall Score | Web Perf | Disk I/O | Network | CPU Stability |
|---|---|---|---|---|---|
| Hetzner “Cloud VPS 1” | 64 | A | C | E | B |
| Netcup “VLE-2” | 55 | B | C | D | C |
| Vultr “High Freq 1 GB” | 40 | D | C | D | F |
Scoring methodology: VPSBenchmarks aggregate (0–100).
SEO & Search Trends
High-Volume VPS Keywords (Global Monthly Searches)
| Keyword | Volume | Competition Score |
|---|---|---|
| “vps server” | 22,000 | Medium |
| “best vps” | 4,400 | High |
| “cheap vps windows” | 2,900 | Medium |
| “managed vps” | 1,900 | Low-Medium |
| “vps price” | 2,400 | Low |
21. Search volume for “cheap VPS” grew by 78% in two years (2022-2024).
22. Interest in “AI VPS” and “GPU VPS” has tripled since 2023.
23. Regional modifiers like VPS India, VPS Singapore, and eco-friendly VPS EU recorded double-digit growth, signalling intent for latency-sensitive or green hosting options.
Sustainability
24. VPS hosting is about 25% more energy efficient than a traditional dedicated server.
Final Thoughts: What This Means for You
These VPS marketing statistics show one clear trend: the market is growing fast, diversifying in use cases, and becoming increasingly user- and developer-friendly.
If you’re planning to buy VPS hosting in 2025, make sure to:
- Look for SSD or NVMe storage
- Choose a provider with free trial options
- Prioritize uptime, support, and IPv6 readiness
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Meet Ravi Kumar, our web hosting and WordPress speed optimization guru with over 4 years of experience. He’s optimized 150+ websites, uncovering common VPS performance issues. Armed with insights, Ravi ensures smooth VPS experiences for all.